Perth Fashion Festival

 2012 Parade hair direction by Brad Ngata for L’Oreal Professionnel…

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Designer Capsule 1

Click on the following picture link for The West Australian runway video…

Daniella Caputi

 The look: A sleek, glossy ponytail dipped in glitter and with a severe middle part embellished with metallic buttons.

How to achieve the look: Spray L’Oreal professionnel Volume Lift from roots to ends, before blowdrying through in the direction that the ponytail will eventially sit in. Take a strict parting from ear to ear, pulling the back section of the hair into a tight pony at the base of the skull. Tie off and secure with a little L’Oreal Professionnel Infinium hairspray. Then take the next two sections either side of the strict middle part and join those to the pony at the back – keeping it all really polished and clean. To put some sheen back in the hair, apply a little L’Oreal Professionnel Crystal Gloss to the whole look. For a dramatic emphasis, add embellishment – like metallic buttons – which are glued through the partline. For a hint ofr drama at the back, dust the ponytail with glitter and secure in place with hairspray.

Lisa Marjanovich

The look: A romantic deconstructed side bun with loads of textural interest…a sift, etherial look that’s divine!

How to achieve the look: Hair is prepped with L’Oreal Professionnel Root Lift, saturating completely from roots to ends. Then blowdry that in with a round brush – no need to be too neat and perfect as we want to create texture in the look. Then separate the front panels from ear to ear, pull the remaining hair down to the left hand side of the nape, tying off with elastic. As  you tie off, loosen the back of the hair so it has a real freeness to it. Next create a low side sweeping fringe from the right side, pulling that in to meet the ponytail, also pulling the other side back the other way to meet the base before all trying it together. The whole time work without tools, just your hands, to create a deconstructed, fibrous look. To finish off, roll the ponytail into a bun and secure with pins.

The Butcher & the Crow

The look: A casual, street-edgy look with backcombed crown…a hint of 60’s nostalgia with today’s grittier texture.

How to achieve the look: Start by using L’Oreal Professionnel Volume Lift, distributing through the hair from roots to ends and blowdrying. (But don’t overwork it and make it too bouncy – you really only want to close the cuticle down and give it some shine). Then separate the front section into three areas: the front panel, the moddle panel (which you backcomb lightly and pin below the crown), and then a three-starnf plait on each side. When plaiting, pull the plait apart as you go so it’s not too strict and has a carefree, light feeling. Finally secure at the back with bobby pins.

Zsadar

The look: Hand-painted 30’s Marcel waves on the guys! An attention-arresting runway look!

How to achieve the look: This wild designer called for drama and something never seen before! We staurated the male models’ hair with water, applied L’Oreal Professionnel Contortion Gel to ensure great hold of teh 30s Marcel waves. To emphasis the shape of the waves, we used a water-soluble paint (eg. finger paint), applying a small amount with a small brush to the wave section. We left the crest unpainted to dramatise the definition in the waves. An amazing stage look!

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One Fell Swoop

The look: For One Fell Swoop, Brad created a dramatic face-framing, deconstructed braid. “I wanted to create a ‘vintage-lost’ feel with the hair…a deconstructed treatment to the classic braid that echoesd a sense of lost love, memories past”, explained Brad. Click on the picture link below and we’ll take you to the parade video…

 How to achieve the look: Prepare the hair with L’Oreal Professionnel Volume Lift and saturate the hair from roots to ends. Then blowdry the hair in the direction you want the hair to fall. For this look, Brad and the team created a series of radial ponytails around the head, each tied off at the base. Starting from the left side, pick up the ponytail and twist it into the next ponytail, creating a tight rope-like detail.. Continue sequentally to the right side of the ear and tie off. To make the look more dramatic Brad took the ponytail and tied secured it under the chin. To give the look an even cooler feel, go in with your fingers and deconstruct the hair allowing a relaxed pulled-out expression.

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2011 Parade hair direction by Brad Ngata for L’Oreal Professionnel…

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Aurelio Costarella

The look: “Soft, floaty hair to compliment Aurelio’s stunning, feminine styles was a key driver for this hair look”, said Brad, L’Oreal Professionnel Hair Director at the show. “The frizz texture creates a ‘light mood’ that represents a romantic, though modern, femininity”. Click on the video picture link below to see highlights of the parade…

How to achieve the look: Spray the hair with L’Oreal Professionnel Tecni.art Pli – this will allow the heat to set the hair for maximum texture. Section the hair into small parts, wrap each part around a U-pin and clamp with a hair straightener. (TIP: allow to cool before releasing each pin). Brush the hair out and enhance the volume by backcombing the hair gently. The effect is full, airy, almost ‘afro’-textured hair that floats as you walk.

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Yeojin Bae

The look: For Yeojin Bae’s chic collection, Brad and the L’Oreal Professionnel team created a minimalist, contemporary look – one that any girm would love to wear herself. “The inspiration behind this ‘raw’ look was effortless beauty, as if the girls had created this style themselves”, said Brad. “Yeojin Bae is a minimalist, which is a style that we wanted to translate through the hair styling. A low, raw mun was the perfect way to highlight the natural beauty of her collection and to portray the “effortless woman”.

How to achieve the look: Prep the hair withL’Oreal Professionnel Tecni.art Volume Lift mousse and blow-dry it in. (TIP: Do not brush the hair when blow-drying – this will enhance a ‘raw’ texture). Pull the hair back into a really tight, low set bun. Do not worry of pieces fall out – the idea is to make it look like effortless chic! Finish the style with a spray of L’Oreal Professionnel Infinium Lumiere to capture the stray hairs – yet keeping the look quite natural and raw.

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Ae’lkemi

The look: For Ae’lkemi Brad’s inspiration was 1950s ‘Mad Men’. “We wanted to create a yound, allurinbg style that is in tune with the dramatic, stunning dresses in the Ae’lkemi collection. To keep the look fresh, we tied off this glamorous ponytail with an elastic and left it exposed. It’s a nice contrast to super glamorous shape”.


How to achieve the look: Prep the hair with L’Oreal Professionnel Tecni.art Volume Lift mousse and blow-dry it in. Create a low side part, following the corner of the eyebrow. Tong the hair using the barrel of the tong close to the roots – pin each curl until cool. Brush out the curls and backcomb volume underneath. At the last moment, tie it off using a very firm elastic. To keep the softness, enhance volume in the top and back, while pulling the ponytail in at the base. Finish with a spray of L’Oreal Professionnel Infinium Lumiere.
 
 

Designer Capsule #1

featuring Little Grace, Lisa Marjanovich & Paper Skye

The Look:  “This look is all about fusion. We wanted to create a contract of bodied and sleek textures in the hair to compliment the three designers that were showcased in this Designer Capsule. It is a return to the ‘it’-girl – really sexy, grungy and cool. Creating this look relies on multifaceted textures – sleek becomes wavy, wet becomes dry, glossy becomes matte…”

 How to achieve the look: Apply a liberal amount of L’Oreal Professionnel Tecni.art Volume Architect to towel dried hair and blow-dry in – this will bulk up the hair and enhance the natural texture. Slick the hair back off the face with L’Oreal Professionnel Tecni-art Fix Max Gel to contrast the two textures – the clean sharp look at the front, moving into a shattered shape at the back. If any fly-aways remain, finish the look with a spray of L’Oreal Professionnel Tecni.art Air Fix to secure the style.

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STM Swimwear

The Look: Brad encapsulates the hair brief: “Sleek lines, leather trim and fierce swimwear really brough personality to teh show. Leather was laced up high around the base of the ponytail to create a sophisticated ‘San Tropez’-chic. We wanted to veer away from the typical disheveled beach hair and introduce a really strong, fierce sexiness to the show”.

 How to achieve the look: Mousse towel-dried hair with L’Oreal Professionnel Tecni.art Volume Lift mousse for grip and hold – then blow-dry it in. Brush the hair back into a high ponytail so it’s sitting just above the crown at the top on the head – remember you want the pnytail to stand high! Iron the hair flat – this will give the ponytail swing and sleekness. Wrap a long piece of leather (or even ribbon) around the base of the ponytail and secure with pins. (TIP: The leather creates the ‘toughness’ factor!)

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WA Designer Collections

The Look: The WA Designer Collections showcased 18 local talents so Brad and the L’Oreal Professionnel team wanted to create a style that would suit every designers’ collection and embody a 1950’s romantic feel. The essence of the look is the French roll that is very soft and elegant – perfect for the spring months.

 How to achieve this look:  Double mousse the hair by applying two coats of L’Oreal Professionnel Tecni.art Full Volume Extra Mousse from roots to tips. Tong the hair and set the curls into place by pinning them over the head to cool. Brush out the curl once cooled and backcomb the hair underneath for fullness. To create the French roll shape, pull the hair in at the sides as if to create a ponytail, then roll the hair roughly into a tight, messy bun at the nape and secure with pins. Finish with L’Oreal Professionnel Tecni.art Air Fix for a strong hold but matte finish.

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Magdalena Velevska

The Look: “Magdalena’s designs are very intricate and technical so it was important for the hair to remain in line with her core aesthetic”, explains Brad. “A macrame motif and tightly controlled ropes of hair really brought the look togther. The result was graphic, geometric and with that added wow factor”.

 How to achieve the look: Prep dry hair with L’Oreal Professionnel Tecni.art Contortion Fix to smooth the hair and ensure all flyaways are controlled. Blow-dry the hair back off the face with a bristle brush. (TIP: Contortion Fix will help make the hair pliable and add beautiful sheen). Create a triangle section over the head using a fine tooth comb. Systematically rope-braid or twist the hair tightly and secure each ‘rope’ with an elastic; one rope braid above each ear, one in the centre of the crown and two in the remaining spaces, mid-crown. After the braids have been secured, join them at the nape of the nack, forming a low ponytail.
 
 

Designer Capsule #2

featuring Bhalo, On Tour & Poppy Lissiman

The look: the vibe for the talented designers featured in Capsule #2 channelled 1950’s sophistication – reminiscent of full-bodied styling and perfectly tailored curls. Brad explained that “the inspiration for this show stemmed from Hollywood glamour…timesless femininity that is very red carpet”.

 How to achieve the look: Apply L’Oreal Professionnel Tecni.art Full Volume Extra Mousse from roots to tip, followed by a second application. (TIP: This is known as “double mousse” technique, adding dimension to the hair whilst improving the durability of curls. Blow-dry the hair, using a round brush to rid of unwanted frizz. Use a round tong to curl then hair, pinning up the curls until they are completely cool. When cool, unpin the curls and brush out the hair ever so softly. Finish with L’Oreal Professionnel Infinium Lumiere to hold the style in place.

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