Myer

Hair Direction by Brad Ngata for L’Oreal Professionnel

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MYER Spring/Summer 2011/12

The look: When Myer launched it’s Spring/Summer Fashion Collection on August 11th, 2011, the fabulous fashions were certainly a talking point, but Brad’s concept for the hair certainly added a glitzy wow factor with glitter! As Brad explained: “The show was all about Summer which to me means colour! The brief was to work with the illusion and reflection of light in a desert landscape parade set, to create a mirage – so I painted the girls’ hair with glitter, creating an ombre effect that changed colour and depth as the models walked. There were four looks in total: nude white, gold, bronze with gold, pink with red.”

How to achieve the look: Brad and the L’Oreal professionnel hair team began by slicking the hair into a low-set ponytail using Tecni.art Fix Max gel to hold every hair firmly in place. They then twisted the ‘tail’ tightly and wrapped it into a tight bun at the nape. The hair was then set using a hairdryer with a diffuser nozzle so as to ensure that there were no flyaways and that the hair dried gently. Spray with a non-aerosol hairspray like Tecni-art Fix Design fixing spray which will set theb hair firmly in place. After mixing glitter (from any bobby shop) in a bowl with Tecni-art Fix Max gel, Brad painted it onto the hair with a tint brush. The tonal effect of using two colours meant that the colours can blend into each other from bun to the hairline, giving a brilliantly reflective ombre effect.

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MYER Autumn/Winter 2011

The look: “the style for the hair needed to encapsulate exaggerated and polished 1950’s glamour”, says Brad who was L’Oreal Professionel Hair Director for this stunning show featuring Jennifer Hawkins and Jess Hart, and a host of gorgeous models.  Myer’s theme was “Hollywood Theatre” with an emphasis on designer fashion that was “Mad Men -inspired; a return to classics”, so Brad’s hair concept featured glamorous, high set French rolls with exaggerated volume. “the look was all about polished styling”, said Brad, “…it represents a feminine woman who is alluring and chic, confident and graceful”.

How to achieve the look: Apply L’Oreal Professionel Tecni-art Full Volume Extra mousse to towel-dried hair for texture and fullness. then blow dry the hair smooth. Part the hair into three sections: the first, a triange piece from the arch of the eye brows to the top of the head. The remaining two sections are from either side of the centre part, down the back of the head. Backcomb these two back sections and roll them in towards each other in the centre, to create the French roll shape at the back. Perfection is essential for a high shine, glamourous look, so backcomb the inside of the sections keeping the outside smooth. Backcomb the finla top section for height and brush it back, pinning it over the top of the crown, rolling the ends underneath. Finish with Tecni-art Crystal Gloss for shine and secure the look with L’Oreal Professionnel Infinium Lumiere finishing spray.

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MYER Spring/Summer 2010/11

The look: With more than 70 models to perfect, Brad and his L’Oreal Professionnel team were hairdryers blazing as they created ‘Beack from the Beach’-inspired hair with the glamorous twist of a wet look with gold foil. “The hair is inspired by a beach in Monaco or from lounging on a fabulous yacht in the Mediterranean”, said Brad. the avant-garde gold foil look was both dramatic and beautiful. “we wanted this look to capture the essence of the Myer summer collection and be something memorable that became a highlight of the show. The girls were golden goddesses from the ocean”. In contrast, some section featured ‘resort-chic’ ponytails – immaculate with a high shine, glossy finish – or brushed out, wind-blown waves.

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