Day 1: Brad at Perth Fashion Festival

The Opening Party and ‘One Fell Swoop’ Parade

It’s finally here – one of the most frantic, but exciting and rewarding events Brad directs the hair for…2012 Perth Fashion Festival. This annual 6-day stylathon kicked off last night with a glitzy VIP opening night party at Perth Town Hall and the first official runway show, ‘Illusive Tribe’ by established label One Fell Swoop. In his role as Official L’Oreal Professionnel Hair Director for the Festival, Brad and his stellar team created dramatic face-framing braids…”I wanted to bring a vintage-lost, textural mood to the hair styling”, explained Brad, “…the deconstructed treatment of the braid echoes a sense of lost love and momories of the past”. The One Fell Swoop parade certainly lived up to the massive amount of pre-show hype with designers Daniel Romanin and Nikolina Erjic offering a whimsical, tran-seasonal collection that met with enormous guest applause.

For Brad’s ‘How-To’ on how to achieve this look , click on:

Here are some of Brad’s snaps from backstage…

Check out the ‘One Fell Swoop’ parade video on the West Australian site…click on our picture link below and we’ll take you there…

…and to view Brad’s interview backstage by AAATV for The West Australian, click on the following picture link…

Brad with Sarah Pauley, top model, blogger and guest tweeter for The West Australian @todayAAA

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